When we are engaged to conduct a search, on behalf of our clients, we start with developing a value proposition designed to inspire potential candidates. It’s our experience that money or benefits are generally thought of as lower order needs and can be dissatisfiers but never satisfiers. We believe that linking the position, for which we are recruiting, to our clients overall corporate strategy, perception in the market and success is vital in capturing potential candidates’ interest. Very much akin to Maslow’s hierarchy of needs motivational theory, appealing to the candidates’ need for self-actualization and transcendence.