A national hospitality and entertainment company, with limited internal recruiting resources, needed a Digital Marketing Manager to devise strategies to drive online traffic to the company website, track conversion rates and make improvements to the website, as well as develop and manage digital marketing campaigns and analyze metrics for PPC marketing with Google, Yahoo, Bing and LinkedIn, utilizing a range of techniques. The person needed to be adept at paid search, SEO and PPC techniques, able to articulate the social media strategy for the company, work with outside advertising agencies and manage online brand campaigns to raise brand awareness. This was an important position, as the company derived most of their customers through marketing efforts, as opposed to walk in trade. We compressed the entire local market and presented candidates that filled the position within 30 days.